Holland America Line - Sponsor

The alliance of Holland America Line with the Rijksmuseum affords an opportunity to introduce its guests to the glory of Holland’s past.

With the sponsorship of Holland America Line, a special partnership had been launched between two organizations rooted in Dutch history. For Holland America Line, this alliance with the Rijksmuseum affords an opportunity to introduce its guests to the glory of Holland’s past through the Rijksmuseum at Sea, created by Rijksstudio. In this creative salon, passengers can admire reproductions from the Rijksmuseum collection and try their own hand at drawing or painting on paper.

“Art, like travel, offers us a different perspective. Both open our eyes to the world around us and to things we might never experience otherwise.” Orlando Ashford, Holland America Line President

‘Beautiful artworks are an essential feature of our on-board interior decoration and we are immensely pleased to be adding a number of wonderful reproductions to our fleet’s collection of more than 1,300 artworks, thanks to this partnership with the Rijksmuseum’, says Holland America Line President Orlando Ashford. ‘Art, like travel, offers us a different perspective. Both open our eyes to the world around us and to things we might never experience otherwise.’

‘The Rijksmuseum and Holland America Line are two historic brands with a proud Dutch past’, says Wim Pijbes, Director of the Rijksmuseum. ‘We are honoured that this new partnership will be giving Holland America Line guests around the world a chance to view our impressive collection in the “Rijksmuseum at Sea”, created by Rijksstudio,”