Philips
Since 2001, Philips has supported the Rijksmuseum in bringing the collection to an even wider audience and creating a positive impact on people's lives. Philips and the Rijksmuseum are two globally successful brands, both deeply rooted in Dutch society. Together, we bring the inspiration of art, culture, innovation and technology to people to enrich their lives.
Philips and the Rijksmuseum are two globally successful brands, both deeply rooted in Dutch society. Together, we bring the inspiration of art, culture, innovation and technology to people to enrich their lives
Sylvia van Es, President Philips, Netherlands
Experience Design in the Rijksmuseum
Philips Experience Design and the Rijksmuseum started to develop ideas for improving the visitor experience in 2023. The insights gained contribute to refining the museum's presentations. This builds on the expertise Philips has developed in research methodologies within hospitals. Among other areas, the research examined the visitor experience of families with children in the museum. The study generated valuable insights, which are now being implemented in practice. For example, a family desk is now available during school holidays, and an informative video is shared to help visitors prepare for their visit.
Twenty-five years of Philips and the Rijksmuseum
As a loyal partner of the Rijksmuseum, Philips has been closely involved with the museum since 2001. In the early years, the health technology company provided significant support during the temporary opening of the museum in what was then the Philips-wing during the renovation, and later during the refurbishment as well.
In the years that followed, the partnership focused on health technology. A highlight was the Dutch Masters in the Philips Ambient Experience campaign. Philips developed a film, played during MRI scans featuring Rembrandt paintings set to Beethoven's music. In recognition of this exceptional collaboration, the Rijksmuseum and Philips received a gold SponsorRing Award in 2018. From 2020, Philips supported the Nachtwacht on Tour project for five years, in which several life-size replicas of The Night Watch were displayed at hundreds of nursing and care homes across the Netherlands.
More recently, Philips and the Rijksmuseum have begun working together to develop ideas for improving the visitor experience at the museum.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,000 employees with sales and services in more than 100 countries.