Albert Heijn has committed to sponsor the Rijksmuseum for a period of three years. De connection between the supermarket company and the museum is taking shape by a special developed St. Nicholas-Rijksmuseum assortment.
Both the Rijksmuseum and Albert Heijn have a rich cultural history. They are both rooted deeply in Dutch society and feel well connected with it. Both brands work with respect for the past and want to inspire for the future.
“The Rijksmuseum inspires with stories about history, art, the Netherlands and our relations with the rest of the world. We want to connect these ideas and stories, as they are the common theme in our society.”