Heineken

HEINEKEN and the Rijksmuseum are not just neighbours but also share a history going back to the museum’s early days in the 19th century. Gerard Adriaan Heineken was a driving force behind Amsterdam’s cultural and economic renaissance and was closely involved in the construction of the current Rijksmuseum.

With its origin in Amsterdam over 150 years ago, today the Heineken brand is internationally known and the world’s largest premium beer brand. As our partner, Heineken is also the Rijksmuseum’s preferred beer supplier and is served in the museum cafés and the RIJKS® café and restaurant.

The partnership between HEINEKEN and the Rijksmuseum is based on a shared vision to bring people together in a special way and let (future) culture lovers enjoy art and history.