Très Parisien. La Mode, Le Chic, L’Elégance

after drawing by (mentioned on object), G-P. Joumard, 1925

Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.

  • Artwork typemodeprent
  • Object numberRP-P-2013-39-2-1-13
  • Dimensionsheight 195 mm x width 120 mm
  • Physical characteristicsboekdruk en pochoir

Identification

  • Title(s)

    Très Parisien. La Mode, Le Chic, L’Elégance

  • Object type

  • Object number

    RP-P-2013-39-2-1-13

  • Description

    Een japon van zwarte crêpe de chine en een avondcape van bedrukte lamé. Stoffen van Kismett, rue Saint-Honoré, Parijs. Prent uit het modetijdschrift Très Parisien...La Mode, Le Chic, L'Élégance (1920-1936)

  • Inscriptions / marks

    caption: ‘EN RETARD - Cette simple robe de crêpe de Chine noir est artistement brodée d'or.
    Cape de lamé fond satin blanc imprimé de tons bleus, rouges et jaunes er rebrodé d'or.
    Tissus de chez Kismett, 370, rue Saint-Honoré, Paris’


Creation

  • Creation

    • after drawing by (mentioned on object)
    • publisher: G-P. Joumard, Paris
  • Dating

    1925

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Material and technique

  • Physical description

    boekdruk en pochoir

  • Dimensions

    height 195 mm x width 120 mm


This work is about

  • Subject

  • Period

    1925


Exhibitions


Acquisition and rights

  • Credit line

    Purchased with the support of the F.G. Waller-Fonds

  • Acquisition

    purchase 2013

  • Copyright


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