A new target with a new approach for the photography of three dimensional objects

Hans van Dormolen: A new standard in craftsmanship and quality in object photography.

Hans van Dormolen came into contact with the beauty of photography at a very young age thanks to his father, who was a journalist and photographer. Since that time, light and the magic of the camera obscura has always fascinated him. This fascination motivated him to become photographer, researcher and image specialist. In service to the National Library of the Netherlands he developed and wrote the Metamorfoze Preservation Imaging Guidelines.

Technical target

dormolen Hans van DormolenVan Dormolen has been developing a ‘technical target’ especially for object photography which deals with an accurate expression of material. The placement of light and lighting, based on the craftsmanship and choices of the photographer, are crucial.

At the end of 2016, this research became a topic of conversation while having dinner with Cecile van der Harten of the Rijksmuseum and photographers Henni van Beek and Carola van Wijk. They wanted to know if he would be showing something during the 2and3D conference in 2017. From that moment on, the development of the target moved like lightening: an improved prototype was made and it was tested intensively in collaboration with the Rijksmuseum and the Van Gogh Museum.

This target is meant to be used for making photos from objects in a structured and repeatable way. It is a new target that gives insight and control over the performance of technical criteria such as exposure (delta L), gain modulation and white balance. Among the things this target makes possible is the structured and standardized photography of three- dimensional objects. It is founded on the craftsmanship of the photographer, it ensures quality of the photograph that is repeatable and reliably conveys the expression of the material based on “what you see is what you get”.

In three weeks during the 2and3D conference, Hans van Dormolen will unveil to the world for the first time the prototype of the target for object photography and its accompanying work methods.

Hans van Dormolen will speak on Wednesday 10 May in Amsterdam at 4:00 p.m. (Session 4) and will hold several workshops on Friday 12 May in Amsterdam at 9:30 a.m., 11:00 a.m., 2:00 p.m. and 3:30 p.m.