The Magnum Ice Cream Company
The Magnum Ice Cream Company (TMICC), the ice cream company behind brands such as Magnum, Ben & Jerry's and Cornetto, is a proud partner of the Rijksmuseum since 2026. Through this partnership, TMICC supports the further development of programming for young adults. This enables both parties to strengthen their shared ambition to make art and culture accessible to a broad audience.
As an international company headquartered in Amsterdam, TMICC is strongly connected to the city and its cultural significance. The partnership focuses on public activities that bring together experience and connection. In the years ahead, TMICC and the Rijksmuseum aim to develop inspiring experiences focused on young adults.