Prosus

Prosus, a leading European technology company, has been a proud partner of the Rijksmuseum since 2026. The three-year partnership aims to make art and culture accessible to a wider audience.  

From October 2026, AI specialists from Prosus’ AI Talent Lab in Amsterdam work full time on Rijksmuseum projects. They will share their expertise in data analysis, generative AI and smart digital tools. Together the teams will explore how AI can help visitors discover and experience the museum’s collection in new ways.  

Prosus specialists work in Rijksmuseum’s Innovation Lab, the department that experiments within the digital walls of the museum. The progress will be continuously evaluated and refined, contributing to the mission of the Rijksmuseum.