Partnership between Mizuno and the Rijksmuseum celebrates Japanese and Dutch craftsmanship
Mizuno launches new limited-edition shoes inspired by the Rijksmuseum collection
Publication date: 03 September 2025 - 11:59
Mizuno and the Rijksmuseum have joined forces again this year, for the 2025 TCS Amsterdam Marathon. The partnership has resulted in two limited-edition running shoes and sneakers – the Wave Rider 29 Amsterdam and the Contender Rijksmuseum – inspired by early 20th-century Japanese kimonos.
Wave Rider 29
The Wave Rider 29 has been Mizuno’s best-selling running shoe ever since it was launched in 1997. This year’s design is inspired by a richly decorated kimono (1920–1940) featuring cranes flying above a rough sea and rocky outcrops – water is a motif of indisputable significance in both Japan and the Netherlands. Striking details include the colour gradient on the mesh upper: the blend from light to dark blue symbolises the transition from shallow to deep water. The highlight is the insole, where the kimono pattern comes vividly to life. And in a subtle tribute to urban tradition, the design also draws inspiration from the decorative manhole covers of Osaka.
Mizuno Contender Rijksmuseum
AlongWave Rider 29, this autumn Mizuno is also introducing a new take on the Contender Rijksmuseum. The colours and details are directly inspired by another decorated Japanese kimono (1920–1940), featuring a Chinese shishi (guardian lion). The lion’s orange mane – a symbol of courage and resilience – features prominently on the tongue of the shoe. The water theme is also subtly incorporated into this shoe design.
Limited editions for the 2025 Amsterdam Marathon
Both models were specially designed for the 2025 Amsterdam Marathon and are available in limited numbers only. Mizuno and the Rijksmuseum have been partnering since 2018. Previous Mizuno limited editions took inspiration from subjects such as Rembrandt, Cranes and Vermeer.
Availability and details
The Mizuno Wave Rider 29 Amsterdam will be available from mid-August 2025 at the Rijksmuseum Shop, the Rijksmuseum online shop, specialist running stores, the Mizuno online shop, and at the Mizuno stand during the Amsterdam Marathon. Unisex design. Recommended retail price: €170.
The Mizuno Contender Rijksmuseum will also be available from mid-August at the Rijksmuseum Shop, the Rijksmuseum’s online shop, specialist running stores, Mizuno’s online shop, and at the Mizuno stand during the TCS Amsterdam Marathon on 19 October 2025. Recommended retail price: €140.
For more information and product details, visit www.mizuno.com.
About Mizuno
Founded in Osaka, Japan, in 1906, Mizuno is an international sports brand that has grown to become a global force in performance sports.
Mizuno is the main sponsor of the TCS Amsterdam Marathon and has been a partner of the Rijksmuseum since 2018. It is also the official shoe supplier to the Dutch Volleyball Association and the Dutch Korfball Association. The Mizuno brand is committed to developing the highest-quality sports equipment, working closely with athletes such as Sergio Ramos, Frederique Matla and Nika Daalderop.
About the Rijksmuseum
The Rijksmuseum is the Dutch national museum of art and history connecting people with art and history. The museum presents an overview of Dutch art and history from the Middle Ages to the present day, alongside key aspects of European and Asian art. The more than 8,000 works in the permanent collection – including world-famous masterpieces by Rembrandt, Van Gogh, Leyster and Vermeer – give visitors a sense of time and an experience of beauty.
