Mizuno limited edition sneakers inspired by Vermeer’s milkmaid
Stunning collaboration between Mizuno and the Rijksmuseum celebrates the Vermeer exhibition.
Publication date: 07 August 2023 - 09:48
Mizuno decided this year to make a masterpiece of a sneaker from its lifestyle collection. The result – inspired by Vermeer’s The Milkmaid – is the limited edition Contender Vermeer. The standout features of this design are the subtle, understated colours and the focus on hidden details in this magnificent work of art.
Mizuno has also created a special running shoe inspired by this famous painting by Vermeer. This official shoe for the TCS Amsterdam Marathon 2023 was created through a partnership between Mizuno and the Rijksmuseum. This year, Mizuno is the main sponsor of the event for the 24th time. The TCS Amsterdam Marathon, one of Europe’s biggest annual running events, takes place on 15 October 2023.
Mizuno Contender Vermeer
Johannes Vermeer is one of the Netherlands most famous 17th-century painters, celebrated for his intimate and serene domestic scenes. Elements of the shoe design include references to the blue fabric worn by the milkmaid and the Delftware cupid tiles. The tongue of the shoe features a print of The Milkmaid, in homage to the masterpiece. The painting also features on the insoles – each one highlights a different aspect of the work. The left insole focuses on the slow pouring of the milk, and the precision of that gesture – the only movement in the painting. The right insole is devoted to the gorgeous colours worn by the milkmaid.
The Mizuno Contender Vermeer is available in different models for women and men at the Rijksmuseum and at www.mizuno.com. Recommended retail price €140.
Mizuno Wave Rider 27 Amsterdam
The 27th edition of the Wave Rider is a superb update to Mizuno’s popular all-round running shoe. It is lighter than previous editions and the all-new uppers are made of 90% recycled material. These shoes are ideal for your daily run, and suitable for both endurance and high-speed interval training. The Wave Rider features a MIZUNO ENERZY midsole that provides extra cushioning and energy return.
The Mizuno Wave Rider 27 Amsterdam is available in different models for women and men at the Rijksmuseum and www.mizuno.com. Recommended retail price €164.95.
About Mizuno
The Mizuno international sportswear brand was founded in 1906 in Osaka, Japan, and has developed into a global player in functional sports. The brand is represented in the Benelux by Mizuno Corporation Netherlands, with a focus on running, volleyball, handball, korfball, hockey, football, judo and tennis.
Mizuno is main sponsor of the TCS Amsterdam Marathon. It is also the official shoe supplier to the Dutch and Belgian volleyball associations and the Dutch and Belgian Korfball associations. Mizuno is totally dedicated to developing the highest quality sports equipment, working in collaboration with top sports stars such as Sergio Ramos, Estavana Polman, Mikkel Hansen and Laura Dijkema.
More and more sportspeople are discovering the quality of Mizuno, a brand that never compromises on functionality. The Mizuno philosophy ensures the final product is also the most aesthetically successful one. Based in Capelle aan den Ijssel, Mizuno Corporation Netherlands also has a showroom in Leusden.
Visit the Mizuno website or contact the marketing team for more information about the company: www.mizuno.com, marketing@mizuno.eu
