30s: all-American ads

Abstract

"It was the best and worst of times. Prohibition ended, boosting alchol sales, but the Great Depression gripped, and the threat of war loomed again. Yet commerce thrived, with ads flaunting witty copy and ever more creative visuals, pushing the new affordable luxuries like department store fashion, movie magazines, and 'modern' linoleum floors." -- Book jacket.

Contents

Advertisements of the thirties : from modernism to shirt-sleevism / Steven Heller -- Alcohol & tobacco -- Automobiles -- Consumer products -- Entertainment -- Fashion & beauty -- Food & beverage -- Industry -- Travel -- Interior.