Advertising Photograph for Jolo Couture, with Photo Model Rita Loonen

Paul Huf (mentioned on object), 1961

Modern fashion photography is less concerned with an exact rendering of an item of clothing in all of its details, than conveying an association and ‘linking’ a trade name, or a line of clothing, to a certain brand image. A good example is this photograph taken by Paul Huf for Jolo Coutoure in 1961: the silhouette of the woman evokes a dreamy elegance.

  • Artwork typephotograph
  • Object numberRP-F-2004-253
  • Dimensionsheight 254 mm x width 256 mm
  • Physical characteristicsontwikkelgelatinezilverdruk

Identification

  • Title(s)

    • Advertising Photograph for Jolo Couture, with Photo Model Rita Loonen
    • Fashion portrait of Rita Loonen
  • Object type

  • Object number

    RP-F-2004-253

  • Description

    Reclamefoto voor Jolo Couture, Utrecht, met fotomodel Rita Loonen.

  • Inscriptions / marks

    • signature: ‘FOTO & COPYRIGHT / PAUL HUF GKF / BEETHOVENSTRAAT 58 TELEFOON 799845 / AMSTERDAM-ZUID / HOLLAND’
    • annotation: ‘D6’
    • signature and date: ‘Paul Huf '61 / Rita bij Jolo Couture / Utrecht’

Creation

  • Creation

    photographer: Paul Huf (mentioned on object), Netherlands

  • Dating

    1961

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Material and technique

  • Physical description

    ontwikkelgelatinezilverdruk

  • Dimensions

    height 254 mm x width 256 mm


This work is about

  • Subject


Acquisition and rights

  • Acquisition

    purchase 2004

  • Copyright

    erven Paul Huf/Maria Austria Instituut


Documentation


Persistent URL