Très Parisien. La Mode, Le Chic, L’Elégance

anonymous, 1927

Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.

  • Artwork typemodeprent
  • Object numberRP-P-2009-4040
  • Dimensionsheight 267 mm x width 177 mm
  • Physical characteristicszinkografie, met sjablonen en de hand gekleurd, tekst in boekdruk

Identification

  • Title(s)

    Très Parisien. La Mode, Le Chic, L’Elégance

  • Object type

  • Object number

    RP-P-2009-4040

  • Description

    Ontwerpen van Bechoff. Jurk, deels geplooid, van mousseline en 'dentelle de Saint-Gall' (kant). Jurk van bedrukte mousseline en kant 'rebrodée sur métier suisse.' Prent uit het modetijdschrift Très Parisien (1920-1936).

  • Inscriptions / marks

    • title: ‘"Très Parisien" / No 3. - 1927.’
    • caption: ‘Créations BECHOFF. / 9. - VERS L'AURORE. - Fine et floue, travaillée de plis fins, cette robe est en mousseline incrustée de dentelle de Saint-Gall. Une mousseline imprimée, sertissant une belle dentelle rebrodée sur métier suisse, fait cette robe gracieuse.’

Creation

  • Creation

    • printmaker: anonymous
    • fashion designer: Bechoff (mentioned on object)
    • supervisie: G-P. Joumard, Paris
  • Dating

    1927

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Material and technique

  • Physical description

    zinkografie, met sjablonen en de hand gekleurd, tekst in boekdruk

  • Dimensions

    height 267 mm x width 177 mm


This work is about

  • Subject

  • Period

    1927


Exhibitions


Acquisition and rights

  • Credit line

    On loan from the M.A. Ghering-van Ierlant Collection

  • Acquisition

    gift 2023-12-14

  • Copyright


Documentation

  • M.A. Ghering-Van Ierlant, Het bijeenbrengen van een collectie kostuum- en modeprenten gedurende de jaren 1970-2009, Breda 2016.


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