January 4 2013 - 11:15 AM

With the unveiling of the Analog Digital Countdown Clock by designer Maarten Baas on the Rijksmuseum’s façade, the countdown to the opening has begun. The clock counts down the nights, hours and minutes until the museum is officially opened to the public by Her Majesty Queen Beatrix on 13 April 2013.

Rijksmuseum counting down to opening

In collaboration with Philips, Founder of the new Rijksmuseum, Maarten Baas has created a special version of his famous 2009 Analog Digital Clock. From Museumplein, everyone can see that in his digital work of art every effort is being made in the run-up to the opening. You can also look at the clock on rijksmuseum.nl and social media. Maarten Baas, whose Grandfather Clock is also part of the Rijksmuseum collection, was named Designer of the Year by Design Miami in 2009.

The Rijksmuseum is seizing this countdown as an opportunity to acquire Friends. Hendrikje Crebolder, Head of Development: ‘The Rijksmuseum has already spent two centuries building up support from private individuals and companies. We’re very happy that in the period until the opening so many new Friends have signed up, and we’re looking forward to welcoming even more new Friends’. There are many advantages to being a Friend of the Rijksmuseum, such as being invited to special previews.

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Wim Pijbes, General Director, and Hendrikje Crebolder, Head of Development, unveil the Analog Digital Countdown Clock by Maarten Baas on the Rijksmuseum’s façade. Photo: Myra May
Wim Pijbes, General Director, and Hendrikje Crebolder, Head of Development, unveil the Analog Digital Countdown Clock by Maarten Baas on the Rijksmuseum’s façade. Photo: Myra May

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