Poster for Delft Salad Oil, Jan Toorop, 1894

Poster for Delft Salad Oil, Jan Toorop, 1894

paper, h 950mm × w 625mm. More details

This poster was commissioned by the Nederlandsche Oliefabriek, an oil manufacturer in Delft. Two women with wavy hair and billowing draperies occupy most of the composition. One of them is dressing a salad. The women with their emphatic contours draw attention away from the actual advertisement, namely for the salad oil. The poster became an icon and lent Dutch Art Nouveau its nickname, the ‘salad oil style’.

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